IFA 2018 Trend Report

Berlin’s annual consumer electronics gathering is Europe’s answer to CES, but while many of the brands are the same, the design orientation and focus on lifestyle over technology makes for a very different show.

While IFA (Internationale Funkausstellung Berlin) doesn’t have a dedicated automotive section of the show like CES, the trends in home electronics, appliances and devices will significantly affect consumers expectations in the coming years. Held continuously since 1924, its importance to the European electronics and technology industries can’t be understated, but it is also the primary place for the major Asian brands to show their newest wares to an impressive 245,000 European visitors across the week.

Inside our trend report you’ll find information and photos organized to provide a clear and insightful snapshot of the major trends in technology, lifestyle, user experience—and a few other intriguing topics that caught our eye.

Download the Mensen IFA 2018 Trend Report:

We’re offering this Trend Report for free, but please contact us if you’re interested in receiving future reports from the Paris Auto Show, CES, or Geneva Motor Show 2019.

Mensen can also prepare reports specifically tailored to your needs, whether that means attending different shows, looking for something particular for your needs, or analyzing trends outside of major shows and technology.