We’ve taken on the task of showing what MBUX could have been. With our redesign, we’ve imagined how Mercedes might have maximized impact and experience without compromising style or alienating existing customers.
While the MBUX interactions are improved, the visual design is old-fashioned and outdated, diminishing the improvements and ultimately making the system as a whole feel a step behind the competition.
Mercedes’ MBUX system has gotten rid of its classic rotary controller in favor of a touchpad. Surprisingly, it makes the system much better than it was.
The new generation of concept cars is based on more than just a product, but automakers need to do more to show that on their show stand.
The 2018 Dakar starts tomorrow, but could GM’s SURUS AV truck platform be the perfect beginning for a new AV race across Africa?