A new vision for MBUX
We’ve taken on the task of showing what MBUX could have been. With our redesign, we’ve imagined how Mercedes might have maximized impact and experience without compromising style or alienating existing customers.
Category: Experience
5 design changes Mercedes could use to make MBUX better than the competition.
While the MBUX interactions are improved, the visual design is old-fashioned and outdated, diminishing the improvements and ultimately making the system as a whole feel a step behind the competition.
Continue reading 5 design changes Mercedes could use to make MBUX better than the competition.
How a curious substitution in Mercedes’ MBUX has made the whole system better
Mercedes’ MBUX system has gotten rid of its classic rotary controller in favor of a touchpad. Surprisingly, it makes the system much better than it was.
Continue reading How a curious substitution in Mercedes’ MBUX has made the whole system better
A concept car isn’t enough anymore, brands need to start showing their work
The new generation of concept cars is based on more than just a product, but automakers need to do more to show that on their show stand.
Continue reading A concept car isn’t enough anymore, brands need to start showing their work
Are we ready for an AV Dakar?
The 2018 Dakar starts tomorrow, but could GM’s SURUS AV truck platform be the perfect beginning for a new AV race across Africa?