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The human side of car design

  • PERSPECTIVES
  • MBUX REIMAGINED

Category: AV

How slowing down a whole country could accelerate AV development
Posted on November 20, 2019November 3, 2020

How slowing down a whole country could accelerate AV development

The Netherlands’ decision to lower speed limits could help make it an AV testing haven

Continue reading How slowing down a whole country could accelerate AV development

A concept car isn’t enough anymore, brands need to start showing their work
Posted on March 20, 2018November 3, 2020

A concept car isn’t enough anymore, brands need to start showing their work

The new generation of concept cars is based on more than just a product, but automakers need to do more to show that on their show stand.

Continue reading A concept car isn’t enough anymore, brands need to start showing their work

Are we ready for an AV Dakar?
Posted on January 5, 2018November 3, 2020

Are we ready for an AV Dakar?

The 2018 Dakar starts tomorrow, but could GM’s SURUS AV truck platform be the perfect beginning for a new AV race across Africa?

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Who asked for Autonomous cars? We all did.
Posted on November 9, 2017November 3, 2020

Who asked for Autonomous cars? We all did.

Who asked for Autonomous cars? While journalists and enthusiasts continue to rail against the rising tide of technology in cars, they’d be better off embracing it and being part of the conversation instead.

Continue reading Who asked for Autonomous cars? We all did.

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Recent Posts

  • How slowing down a whole country could accelerate AV development
  • A new vision for MBUX
  • 5 design changes Mercedes could use to make MBUX better than the competition.
  • How a curious substitution in Mercedes’ MBUX has made the whole system better
  • A concept car isn’t enough anymore, brands need to start showing their work
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