We listen to customers’ needs in order to make your brand resonate better.
For cars, consumer electronics, apps, or services, we make user experiences that work for the way people use them.
Knowing your customer is the best way to design for them. We use ethnographic interviews, surveys, workshops, and other techniques to help our clients understand customer priorities, motivations and expectations.
Part of good decision making is understanding where the market, consumer tastes and competition are headed. We create trend reports from all the major auto and consumer electronics shows, and can also create bespoke reports or competitive analysis on request.
Automotive User Experience is no longer confined to the car itself. Using scenarios, touchpoint maps and user testing, we can help you define and design an end-to-end brand experience—from website to dealership sales floor—that will connect with customers.
Whether it’s sketches, prototypes or functional specifications, our designers and wide network of professionals allows us to help create the next level when your design team doesn’t have the bandwidth to it internally.